Welcome to My Portfolio
Every word here was written to solve a real problem, not just sound good. Dive into the work that helped brands connect, convert, and grow.
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Orchestra Concert Poster
Wrote and designed a sentimental event poster for a high school orchestra concert, themed “Night at the Movies.”
Focused on emotional appeal and family-centered messaging to increase attendance and create a heartwarming atmosphere.
Tone: Warm, cinematic, and nostalgic Key elements: Poetic headline, audience-centered value (“a priceless experience”), strong emotional hook
Wrote a benefit-focused landing page for a golf gear brand targeting passionate hobbyists and semi-pro players. The copy shifts readers from frustration with low-quality products to the confidence of upgrading gear that performs — without overpaying.
Tone: Confident, friendly, and value-driven
Key techniques: Pain contrast, simplified benefit stack, action-driving close
Wrote a gentle, persuasive sales page for a hydration-first skincare brand made for dry and sensitive skin. The copy focused on removing fear and doubt from skincare shopping by offering a soothing, low-risk experience.
Tone: Calm, empathetic, and reassuring
Key techniques: Emotional clarity, benefit-forward language, gentle CTA
Symphonic Journey – Online Music Course
Wrote a landing page for an online orchestra course that inspires absolute beginners to become confident, capable musicians. Emphasized transformation, accessible learning, and emotional motivation over technical detail.
Tone: Uplifting, beginner-friendly, and motivational
Key techniques: Zero-to-hero framing, skill empowerment, risk-reversal CTA
A persuasive landing page for a luxury car wash business that speaks directly to exotic car owners.
Tackled trust issues, emotional insecurity, and time scarcity with clear empathy — then offered a premium, convenient solution backed by professional credibility.
Tone: Respectful, aspirational, and confidence-building
Key elements: Pain-driven open, trust-building proof, time-saving offer, and emotional social triggers
Wrote a storytelling-based landing page for a script-writing AI made for YouTubers.
The copy empathizes with creators’ burnout, then introduces ScriptPilot as a time-saving solution that understands their audience and keeps quality high.
Tone: Conversational, empathetic, and creator-focused
Key techniques: Problem-awareness, “what if” storytelling, emotion-to-solution shift, CTA with trial offer
Wrote a high-empathy landing page for a 5-minute daily workout program.
Tapped into the real struggles of working professionals — stress, procrastination, and guilt — then delivered a simple, science-backed solution that fits their lifestyle.
Tone: Relatable, understanding, and motivating
Key techniques: Story-driven hook, problem stacking, benefit simplification, and community-based CTA
Wrote an emotionally-driven, story-based landing page for an organic dog food brand.
Built empathy through a heartfelt narrative, then transitioned into clear product benefits and a trustworthy offer.
Tone: Warm, personal, and trust-building
Key techniques: Storytelling, fear-to-hope structure, pain point alignment, credibility proof
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puwit@adtscopy.com
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(224)-639-1659
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