Wrote and designed a sentimental event poster for a high school orchestra concert, themed “Night at the Movies.” Focused on emotional appeal and family-centered messaging to increase attendance and create a heartwarming atmosphere.
Tone: Warm, cinematic, and nostalgic Key elements: Poetic headline, audience-centered value (“a priceless experience”), strong emotional hook
Strategy: Centers the event on emotional value — not just music, but memories Effect: Appeals to family and friends by evoking warmth and connection
Strategy: Elevates the concert to feel more special than just a school performance Effect: Adds magic and anticipation, which helps draw in attendees who may be on the fence
Clear details: Date, time, location, and “Free Admission” Strategy: No friction for the reader — they get all they need at a glance Effect: Easy decision to attend, especially with zero cost barrier
This poster shows your ability to combine emotional storytelling with essential details in a compact space — a valuable skill for promotional writing, event campaigns, and brand messaging.